Growth for your business is great! But how many 10-hour days will it take before you hire some help? For every hire that helps build your business, you need to attract the right talent. At Top Applicant, our experts have decades of experience attracting talent. To help you hire better, faster, and easier, we’re sharing a few basics to improve your business and help you breathe easier.
Be Fun
Let’s be real: Not all offices are great environments for fun. But this is why it’s so important to share the fun in what you do where you can. Whether your business has a cool sponsorship or a simple happy hour to thank your team, outreach can be a great way to attract talent.
Talk About It
Social media is a tried-and-true way of attracting talent while building a presence for your company. No matter the industry, there is always something that gets people excited about their job, so why not share that with potential employees? Communication is the focus of all the features we built on our platform.
Top Applicant’s features are built to showcase your company with video integration, fully customizable profiles, and, yes, links to your social media. We also made it easier than ever to invite employees to apply directly if you think they’d be a good fit! Creating a great culture cannot be done in a vacuum. That’s why we believe in fostering an inclusive, structured environment.
Be Firm
Building a great culture and attracting talent with structure is important when it comes to building a successful company. We prioritize communication and collaboration at Top Applicant, both of which are emboldened by clear rules and guidance. While our recommendations may sound simple, they are trusted ways our experts attract talent to their businesses every day.
Foster Growth
Your employees are the most important asset in your business. So why not retain them as they take on new responsibilities and overcome bigger obstacles? We recommend creating standard operating procedures, or SOPs, to make growth measurable and understood across all levels.
This recommendation for attracting talent is one of the most overlooked parts of growing your business. While you’re building your roster, look for leadership qualities in your current employees as well. This can help you retain employees, build effective training programs, and take your business to the next level.
Avoid Fads
Taking your business to the next level doesn’t mean you need to follow all the current trends. Over our decades of experience, we’ve found what works and what fads to avoid. When attracting talent, it can be tempting to do what every other company is doing. But fads are typically hard to track and rarely provide results.
Fads including unlimited PTO and outrageous compensation packages are tempting to new hires. However, our experts recommend slow and steady growth over one or two quick hires. Think about it—by spreading out the cost of that unlimited PTO or very generous compensation package over 2 or 3 more employees, you stand to get a 300% return on the 100% you were willing to invest in 1 or 2 people.
Build Value
Traditional values build value, plain and simple. It may feel hard to explain that to a younger generation. However, younger additions to the workforce are showing an increasing need to show candidates the value of creating and developing a solid work ethic.
At Top Applicant, we make it easy for new hires to understand the skills required for your company. Every job listing links back to your company profile. There you can share your business’s personal identity and values, making them clear from the moment a potential applicant begins looking at a position. Transparency, accountability, and a solid foundation to share when attracting talent.
Build With Top Applicant
We’re building the future of hiring at Top Applicant. With advanced tools, unique profiles, and decades of experience behind every feature, we’re giving companies the modern hiring tool they deserve. Build the future with us by logging in, posting a job, and attracting talent!
